Privacy Policy

Your privacy is fundamental to how we build our AI UGC platform. This policy explains how we collect, use, and protect your information.

Last updated: January 11, 2025

Our Commitment to Privacy

At Lucerna Labs, we understand that creating AI-generated content involves sharing personal creative inputs and ideas. We're committed to protecting your privacy and giving you control over how your data is used.

This Privacy Policy applies to all users of our AI UGC platform, including our video generation, image creation, and API services. By using our platform, you agree to the collection and use of information as described in this policy.

We believe in transparency and will notify you of any material changes to this policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

Information We Collect

  • Account Information: Email address, username, and profile details when you create an account
  • Content Data: Text prompts, generated videos, images, and other content you create using our platform
  • Usage Data: Information about how you use our services, including API calls, feature usage, and interaction patterns
  • Technical Data: IP address, browser type, device information, and cookies for service optimization
  • Payment Information: Billing details and payment history (processed securely through third-party providers)

How We Use Your Information

  • Service Delivery: To provide AI UGC generation services, process your content requests, and maintain your account
  • Platform Improvement: To enhance our AI models, improve content quality, and develop new features
  • Communication: To send service updates, billing notifications, and respond to your inquiries
  • Security: To protect against fraud, unauthorized access, and ensure platform security
  • Legal Compliance: To comply with applicable laws and regulations regarding AI-generated content

Data Security & Protection

  • Encryption: All data is encrypted in transit and at rest using industry-standard encryption protocols
  • Access Controls: Strict access controls limit who can view your data within our organization
  • Regular Audits: We conduct regular security audits and penetration testing to identify vulnerabilities
  • AI Model Security: Generated content is processed in secure, isolated environments
  • Incident Response: We have procedures in place to quickly respond to any security incidents

Content Ownership & Rights

  • Your Content: You retain ownership of the text prompts and instructions you provide to our platform
  • Generated Content: You own the AI-generated videos and images created using our platform
  • Training Data: We may use aggregated, anonymized usage patterns to improve our AI models
  • Content Moderation: We reserve the right to review content for compliance with our terms of service
  • Intellectual Property: We respect intellectual property rights and have procedures for handling claims

Data Sharing & Third Parties

  • Service Providers: We share data with trusted third-party providers for hosting, payment processing, and analytics
  • AI Partners: Some AI processing may be performed by our technology partners under strict data protection agreements
  • Legal Requirements: We may disclose information when required by law or to protect our rights and safety
  • Business Transfers: In the event of a merger or acquisition, user data may be transferred to the new entity
  • No Selling: We do not sell your personal information to third parties for marketing purposes

Your Rights & Controls

  • Access: You can request access to the personal information we hold about you
  • Correction: You can update or correct your account information at any time
  • Deletion: You can request deletion of your account and associated data (subject to legal requirements)
  • Data Portability: You can request a copy of your data in a machine-readable format
  • Opt-Out: You can opt out of non-essential communications and certain data processing activities

AI-Specific Privacy Considerations

Content Generation Process

When you use our AI services, your text prompts are processed by our AI models to generate videos and images. This processing happens in secure, isolated environments, and the generated content is immediately available to you.

Model Training & Improvement

We may use aggregated, anonymized data about how our platform is used to improve our AI models. This includes general usage patterns, popular content types, and performance metrics, but never includes your specific prompts or generated content without explicit consent.

Content Moderation

To ensure compliance with our terms of service and applicable laws, we may review generated content using automated systems. Any human review is conducted by trained staff under strict confidentiality agreements.

Questions About Privacy?

If you have any questions about this Privacy Policy or how we handle your data, please don't hesitate to contact us.

Address: Lucerna Labs Limited, 25 Dunkellin Way, South Ockendon, England, RM15 5ES

Company Number: 16577262

Response Time: We aim to respond to privacy inquiries within 48 hours